13 Aug 2016
2pm
Wan Qing Yuan - Sun Yat Sen Nanyang Memorial Hall
Xiao Tao Yuan
Lat Pau, the first ever Chinese newspaper established in Singapore, was set up in 1881 and its distributions were terminated in 1932. Its name “Lat Pau” was derived from the word “Selat” (Malay for “Straits”), with Selat-po being another name for Singapore used in earlier times.
Through analyses of texts and images in Lat Pau’s advertisements, this talk explores the marketing strategies to convey ideas of product, price, placement, promotion, emotion and consistency.
About the speaker
Dr. I Lo-fen is an outstanding scholar and writer. She received her PhD from National Taiwan University. She currently teaches at Division of Chinese, Nanyang Technological University. She proposed the idea of “Text and Image Theory". She is also a columnist for Lianhe Zaobao, and has published a series of literature and academic publication in Singapore, Taiwan, China, Hong Kong, Japan, Korea as well as US.